Acquainto replaces the form on your site with an AI-led conversation that asks what you'd have asked on that call — someone says their setup is slow, and it asks slow where, specifically. Your customer can answer at any hour, and what they say lands structured in your systems.
An incomplete answer gets asked again — then a choice, where precision matters more than prose.
Northwind Outdoors — Lead qualification · about 2 min. An incomplete answer gets asked again — then a choice, where precision matters more than prose.
Not for lack of caring — finding out takes a real conversation, and a real conversation takes a person, a calendar, and a week of chasing. So you send a form, and you learn what a form can learn. The moment a situation is nuanced — the moment someone needs to be asked “can you tell me more about that?” — a form hits a wall, and the job falls back to a person and a calendar invite.
Qualify a lead in the hour it arrives instead of the week someone is free — every field your scoring model needs, captured and categorised before your team's next standup.
Collect the specific details your team needs to actually serve someone — not just name and address — before the first call.
Walk a prospect through the variables that change the price, on their timeline, and hand your team a complete brief — not a quote, everything needed to write one.
Get the reason behind the rating, in the customer's own words, instead of three stars and no explanation.
In plain language, the way you'd brief a new hire. Acquainto builds the conversation from that — what to ask, when to dig, when to stop. There is no form builder here, because there is no form.
Embed it on your site, send a link, or print a QR code. Respondents don't create an account and don't book a time — they start when they're ready and finish in one sitting.
Complete, categorised, and delivered by webhook to your CRM or back office the moment the conversation ends. No manual transcription, no cleanup pass, no lost context.
People who would have gone cold waiting for a callback finish on their own terms instead. That is where the conversion lift comes from — not from a better form.
The same engine and the same conversation on every surface. Built once, shared three ways.
A launcher in the corner of the page they're already reading. One script tag, and it wears your colours, not ours.
A full page that belongs to you — in an email, an SMS, a portal. Nothing to install and nobody to sign up.
On a receipt, a packing slip, a clinic wall. The conversation starts in the moment the experience is still fresh.
Every one of these is a real screen in the product, not a policy page. People answer more honestly when the terms of the exchange are visible in the conversation rather than buried in a document nobody opens.
Respondents don't sign up, don't set a password, and don't get an account they didn't ask for. They open your link and start answering. “Will this cost me a login?” is the question that decides whether someone starts — here they never have to ask it.
Each answer carries its own Edit, next to the answer itself rather than behind a menu. Reversibility is only trust if it's findable — and people give a fuller first answer when they know a wrong one isn't permanent.
Above the first question — not after the last one — the conversation names the organisation that will receive the answers and says they can stop at any point. It's on every surface, in the same words every time, and it doesn't wait on that organisation to have configured anything. Knowing who is on the other end before you start is what makes the first answer a real one.
Northwind Outdoors sees your answers. You can stop at any point.How your answers are handled
And what the AI itself gets right: we publish the nightly test results, worst category included — read the AI Quality Report.
Your customer is answering you, not a vendor they've never heard of. Set one colour and the whole conversation takes it — launcher, bubbles, chips, progress, the send button. We contrast-test it at load so a brand colour can never render an unreadable control.
#96566Aletter fallback · 5.47:1#4338CAno logo set · text only#F97316uploaded logo · 6.69:1Not a transcript for someone to summarise later. Structured fields and a category, posted to your endpoint the moment the conversation ends.
POST https://acme.example/hooks/acquainto { "eflow": "lead-qualification", "status": "complete", "category": "sales-qualified", "fields": { "pain": "month-end reporting", "effort_days": 3, "team_size": 2, "timeline": "this quarter" } }
Every field is one you asked for. If the answer was vague, Acquainto asked again before filling it in — which is why the record arrives complete instead of arriving fast.
We're working directly with early partners whose lead scoring, intake, quoting and customer feedback all start with a conversation like this.